Designed in the UK
Every cardigan begins here in the UK. Our designs are created in-house by a very small team — often just one person, or two if it’s a collaboration piece. For collaborations, we always credit the designer in the product description and ensure they’re fairly compensated (either through a percentage of sales, a one-off payment, or product).
Unlike larger companies who rely on big agencies and huge teams, our design process is personal and intentional. We also love to involve our community on social media — listening to your ideas, comments, and feedback. Many of our releases have been shaped directly by the people who support us, because we wouldn’t be here without you.
Where Our Cardigans Are Made
Our cardigans are mainly produced in China with a specialist knitwear workshop we’ve partnered with for years. On rare occasions, we trial limited or collaboration pieces involving UK or EU production (for example, small capsule runs or special samples).
We know we previously worded this clumsily, so to avoid confusion: production can vary depending on the collection. What matters most is that every design originates in the UK and every piece is held to the same strict standards before it ever reaches you.
Producing in China also allows us to keep our pieces accessible worldwide — it enables affordable international delivery and helps minimise taxes and import fees for customers.
📌 Important notice about import fees:
- US, EU, UK, Australia & Canada customers: all tariffs and import fees are already included in our pricing, so you won’t incur anything extra.
- Other international customers: you usually won’t face additional customs fees either, but as every country’s rules differ, we can’t 100% guarantee this. In practice, it’s extremely rare for our customers to be charged.
This setup allows us to keep shipping smooth and affordable, while making sure your cardigan arrives without hidden costs.
Accessories
Our accessories (such as jewellery, bags, and small add-ons) are sourced through trusted third-party suppliers. These are mainly produced in China, where the infrastructure for these kinds of items is highly developed. In the past, some accessory lines have been supplied from the UK or EU, but today, most of our accessories come from China.
Just like our cardigans, we make sure that everything we stock meets our quality standards and is safe for our customers. We choose partners carefully, focusing on suppliers who understand our commitment to durability, design, and fairness.
Addressing Misconceptions About China
There’s a common misconception that “Made in China” equals poor quality. This is simply not true. Much of the world’s knitwear and accessories — including pieces from major international labels — is produced in China because of the country’s advanced technology, skilled workforce, and experience in textile production.
The difference isn’t where something is made, but how it’s made. We work with trusted partners who:
Provide safe and regulated working conditions
Pay fairly in line with local law and industry standards
Maintain a clean, ventilated, and structured environment
Focus on quality over speed or mass output
Our batches are small, carefully managed, and subject to multiple rounds of inspection. This isn’t fast fashion — it’s small-scale production built on craftsmanship and care.
Why Our Prices Differ From Big Brands
We often get asked why our cardigans are the same price — or sometimes more — than official merchandise. The answer comes down to scale and process:
Small runs cost more. We don’t produce hundreds of thousands of units at a time. Because our runs are smaller, the cost per piece is naturally higher.
Big companies choose their pricing. They could charge less, but choose not to. They benefit from economies of scale that small brands like us simply don’t have.
Independent design. Big brands often use large creative agencies. Our pieces are created by one or two people who care deeply about meaning and detail.
When you buy from us, you’re investing in thoughtful, independent design that wouldn’t exist without this community.
Production
Our partner factory has shared details of their process so we can be transparent:
1. Materials
Long-term suppliers, including both domestic textile companies and some imported sources
Fabrics tested for colour fastness, shrinkage, strength, and flaws before production
2. Pattern & Cutting
UK design team produces final patterns → translated into production specs
Combination of computer-guided cutting (efficient, low waste) and manual cutting for complex or small-batch styles
3. Sewing & Linking
A mix of machines: lockstitch, overlock, and interlock
Strict stitch-length controls and in-process quality checks
Skilled workers hand-finish details and assemble components
4. Pressing & QC
Pressed with professional machinery for a clean, lasting finish
Final inspection for size, appearance, and sewing quality before packaging
5. Packing & Delivery
Individually checked, tagged, and stored before shipment
Factory Environment & Working Conditions
Based on what our partner has shared with us:
Sanitation: Daily cleaning, periodic disinfection, tidy production lines
Safety: Fire extinguishers, fire hydrants, warning signage, PPE provided for relevant roles (e.g. masks, gloves)
Working hours: 8-hour days, 5 days a week; voluntary, paid overtime; two breaks daily plus a rest area with seating and water
Comfort: Air-conditioning and ventilation; noise-reduced equipment
Pay & Benefits: Base salary (in line with local standards) + bonuses + overtime pay; social insurances (pension, medical, injury, unemployment, maternity); annual health checks; training & progression opportunities
Sustainability Practices
The factory has also shared some of their ongoing sustainability efforts:
Energy: Gradual shift to energy-saving machines, streamlining processes to reduce energy per garment
Water & waste: Wastewater treatment & reuse for cleaning; scraps sorted & recycled where possible (e.g. cotton waste processed into recycled cotton)
Materials: Development of recycled fibres, with some products already incorporating recycled polyester
Built With You, For You
We’re not here to mass-produce. We’re here to create unique pieces that would never exist otherwise. Every cardigan is the result of careful design, testing, and — most importantly — your input.
We love to hear your feedback, and we take it seriously. This brand is built by us, but it thrives because of you.