PRE ORDER: For the first time i feel…Cardigan (Inspired by the viral “s*x cardigan”)

LIMITED EDTION - NEW RESTOCK OPEN FOR PRE ORDER - WILL SHIP ON OR BEFORE JULY 8

FULL UPDATED SIZING GUIDES AVAILABLE AT THE BOTTOM - EXACT MEASUREMENTS FOUND IN SECOND IMAGE    

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Over the past few months, one cardigan has dominated the internet — debated, adored, criticised, memed, and endlessly talked about. Most people know it simply as the “Sex Cardigan”, and that’s how many first discovered it.

We’re very aware of that cultural moment — and we wanted to approach it thoughtfully.

Rather than using that phrase as the main title, we chose For the First Time, I Feel…

If you know the reference, you’ll understand why.

“Inspired by the Sex Cardigan” appears as a sub-heading to acknowledge how it’s widely recognised, without reducing the piece to a meme alone.

This cardigan is inspired by, not an exact replica of, the original.

The original piece was handmade — something we deeply respect — but not something that can realistically be recreated at scale or at an accessible price point.

This is our interpretation:

Designed to capture the same dramatic energy, silhouette, and feeling, while being wearable, reproducible, and accessible. Certain details — especially the back cut-out work — were essential to us and carefully considered throughout the design process. 

It isn’t meant to be identical — and it isn’t meant to be.

But it carries the same feeling.

INCLUDES INNER POCKETS

HOW DOES IT FEEL?

This is, without question, the softest cardigan we’ve ever made.

Thick, plush, and incredibly cosy — it genuinely feels like being wrapped in a massive blanket and the best hug at the same time. It’s the kind of piece you throw on to curl up on the sofa and never want to take off… but also the kind you wear walking around the house feeling dangerously good.

Comfort and confidence, in equal measure.

The yarn is intentionally thick and substantial — one of our chunkiest cardigans — but carefully balanced so it’s still wearable and not uncomfortably heavy. It’s warm, drapey, and oversized without feeling restrictive.

She’s cosy. She’s dramatic. She’s strong. She’s giving soft life and bad bitch energy.

Materials: 30% Cotton, 70% Acrylic 

⚠️ ONE SIZE ONLY — PLEASE READ BEFORE PURCHASING

This cardigan is now available in one size only.

After receiving lots of customer feedback and questions, we’ve simplified the sizing because the previous two sizes caused unnecessary confusion. The difference between them was only a few centimetres, and almost everyone was choosing the larger size unnecessarily.

This cardigan is intentionally extremely oversized. It has been designed to comfortably fit a very wide range of body types, and for the vast majority of customers, the current one-size version will provide the oversized fit it was designed for.

Your usual clothing size (XL, 2XL, etc.) is not the deciding factor.

The most important factor is your height, as this affects how long the cardigan will appear rather than whether it will fit.

ONE SIZE FITS APPROXIMATELY

UK: 6–24/26
US: 2–22/24
EU: 34–52/54

The fit is intentionally generous through the body and sleeves, even at the upper end of the size range.

Height Guide

5’2” (157cm) and under

• May brush or touch the ground.

5’3”–5’7” (160–170cm)

• Long, dramatic and oversized.

5’8”–6’2” (173–188cm)

• Still oversized and comfortably long, but less likely to reach the floor.

📌 The green painted model is 5’3” wearing this cardigan. It does not touch the ground on her.

📌 This cardigan has also been worn comfortably by customers up to 6’2”.

Please Note

• This is a loose knit, so measurements may vary slightly (up to approximately 10cm).
• The knit may relax and lengthen slightly with wear.
• Whether it touches the floor depends on your height and body proportions and cannot be guaranteed.

If you’re unsure, this is the size we recommend. It has been chosen because it comfortably suits the vast majority of customers while still delivering the dramatic oversized look the cardigan was designed for.

Important Design & Construction Disclaimer — Please Read Carefully

This cardigan features intentional design elements, including:

• Dangling / distressed threads
• Purposeful holes and cut-out details

These elements are part of the design and are not defects, faults, or damage.

The cardigan is designed to have a raw, dramatic, intentionally distressed appearance.

The presence of threads and holes is expected and intentional, and does not indicate wear, damage, or poor construction.

About the threads

If you prefer a cleaner look, the threads may be trimmed shorter or removed entirely using scissors. This will not compromise the structure or integrity of the garment.

Safety & Wearability Note

Due to the extra-long length, loose knit, and hanging ties, this cardigan may trail close to or along the ground depending on height and movement.

Please take care when:

• Walking on stairs or uneven surfaces
• Wearing with heels or platform shoes
• Moving in crowded or low-light environments

We recommend being mindful of the length when walking and lifting the hem slightly if needed.

Care Instructions

Due to the size and knit structure of this garment, machine washing is not recommended.

For best results:

• Hand wash cold
• Do not bleach
• Lay flat to dry
• Dry clean recommended

If machine washing is unavoidable:

• Use a laundry bag
• Cold wash only
• Wash at your own risk, as the garment may deform due to its size and weight

Improper washing may cause stretching or distortion and is not considered a fault.